Digital Advertising & Marketing 101: Take The Complete Guide

• Full understanding of Digital Marketing foundations
• A complete understanding of the different types of digital ads, how they’re bought, how much they costs, how they’re targeting and how to go about creating your own digital advertising campaign.
• The ability to think strategically about where and how to place ads
• What we mean by marketing vs. advertising
• An understanding of the complex way digital advertising companies work together
• Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
• Learn from an industry expert
• Analyze trends and news
• Find out where to get more information about the advertising space
• Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
• 230+ Five Star reviews on Udemy!
• Join students in over 120 countries
• Understand what social media advertising is and means
• Understand how digital advertising is different from traditional media
• Be able to clearly and confidently present ideas to clients and co-workers
• Learn about an industry on track to be worth over $330B a year by 2021

Who this course is for:

• Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space
• Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday
• Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising