Description
Digital Advertising & Marketing 201: Today’s Trends & Topics
Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Topics Covered Are:
- Programmatic Advertising & Real Time Bidding (RTB)
- Waterfalls & Header Bidding
- Mobile – SDKs & Consumer Trends
- Verification/Bots/Fraud & Viewability
- Data Collection & Use (+DMPs).
- What The Future of Digital Advertising Looks Like
What you’ll learn
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What is Header Bidding vs. Waterfalls and why is it important?
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What is Viewability and how does it affect advertising buys?
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What is Ad Verification and what companies offer that service?
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What is Programmatic Advertising & RTB (Real Time Bidding)?
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What does the future hold for the digital advertising space?
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Learn from an industry expert
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Analyze trends and news
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Join students in over 120 countries
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Learn about an industry on track to be worth over $330B a year by 2021
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Expand your knowledge to an intermediate – advanced level
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Make smarter decisions about your digital advertising efforts
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Advance your career with a deeper understanding of the digital advertising industry
Who this course is for:
- Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
- Anyone in the digital advertising or media field who wants to learn more about advertising
- Anyone looking to expand their knowledge of the digital advertising space
- People who want to learn about programmatic advertsiing
- People who want to learn about Header Bidding and its affect on publisher demand
- Media professionals expanding their knowledge of digital media
- Digital Marketing professionals looking to expand their knowledge of the advertising space
