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Digital Advertising & Marketing 201: Today’s Trends & Topics

Digital Advertising & Marketing 201: Today’s Trends & Topics

Digital Advertising & Marketing 201: Today’s Trends & Topics

Pricing

from $13.99

Description

Digital Advertising & Marketing 201: Today’s Trends & Topics

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Topics Covered Are:
  1. Programmatic Advertising & Real Time Bidding (RTB)
  2. Waterfalls & Header Bidding
  3. Mobile – SDKs & Consumer Trends
  4. Verification/Bots/Fraud & Viewability
  5. Data Collection & Use (+DMPs).
  6. What The Future of Digital Advertising Looks Like

What you’ll learn

  • What is Header Bidding vs. Waterfalls and why is it important?
  • What is Viewability and how does it affect advertising buys?
  • What is Ad Verification and what companies offer that service?
  • What is Programmatic Advertising & RTB (Real Time Bidding)?
  • What does the future hold for the digital advertising space?
  • Learn from an industry expert
  • Analyze trends and news
  • Join students in over 120 countries
  • Learn about an industry on track to be worth over $330B a year by 2021
  • Expand your knowledge to an intermediate – advanced level
  • Make smarter decisions about your digital advertising efforts
  • Advance your career with a deeper understanding of the digital advertising industry

Who this course is for:

  • Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
  • Anyone in the digital advertising or media field who wants to learn more about advertising
  • Anyone looking to expand their knowledge of the digital advertising space
  • People who want to learn about programmatic advertsiing
  • People who want to learn about Header Bidding and its affect on publisher demand
  • Media professionals expanding their knowledge of digital media
  • Digital Marketing professionals looking to expand their knowledge of the advertising space