Digital Advertising & Marketing 201: Today’s Trends & Topics
Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Topics Covered Are:
- Programmatic Advertising & Real Time Bidding (RTB)
- Waterfalls & Header Bidding
- Mobile – SDKs & Consumer Trends
- Verification/Bots/Fraud & Viewability
- Data Collection & Use (+DMPs).
- What The Future of Digital Advertising Looks Like
What you’ll learn
What is Header Bidding vs. Waterfalls and why is it important?
What is Viewability and how does it affect advertising buys?
What is Ad Verification and what companies offer that service?
What is Programmatic Advertising & RTB (Real Time Bidding)?
What does the future hold for the digital advertising space?
Learn from an industry expert
Analyze trends and news
Join students in over 120 countries
Learn about an industry on track to be worth over $330B a year by 2021
Expand your knowledge to an intermediate – advanced level
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry
Who this course is for:
- Anyone who took Digital Advertising & Marketing 101 and wants to learn the next level
- Anyone in the digital advertising or media field who wants to learn more about advertising
- Anyone looking to expand their knowledge of the digital advertising space
- People who want to learn about programmatic advertsiing
- People who want to learn about Header Bidding and its affect on publisher demand
- Media professionals expanding their knowledge of digital media
- Digital Marketing professionals looking to expand their knowledge of the advertising space