Become great at digital analytics.
Get advanced level skills in digital analytics.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Get strong skills in the Google’s suite of analytics tools like Google Analytics, Tag Manager, and Data Studio.
Learn data storytelling, presenting insights, and changing minds
Master the discipline of digital analytics
Become a pro at digital analytics
Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.
Digital analytics is the most sought after specialization in this era of data-driven marketing.
In this online training program…
…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.
What you’ll learn and how
A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.
We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.
Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
Lessons include optional assignments to apply what you’ve learned.