Digital Marketing Roadmap Development

Description

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

Analyze Your Marketing Program

After completing this unit, you’ll be able to:

Identify metrics and key performance indicators.
Track metrics in Marketing Cloud.
Calculate your program’s return on investment.
Assess Your Digital Maturity

After completing this unit, you’ll be able to:

Identify where your strategy is on the digital maturity scale.
Document your customer experience.
Develop a Roadmap

After completing this unit, you’ll be able to:

Create a strategic roadmap.
Identify SMART metrics.
Create a Governance Framework

After completing this unit, you’ll be able to:

Create a governance framework.
Identify best practices for maintaining a successful framework.