Email Deliverability Concepts

Description

Email Deliverability Concepts

Learn key terms and best practices to maintain good deliverability and IP reputation.

Complete Deliverability Prerequisites

After completing this unit, you’ll be able to:

Define the term deliverability.
Recognize key deliverability terms.
Understand Authentication and SAP

After completing this unit, you’ll be able to:

Understand the components of an SAP.
Identify authentication types.
Warm Your IP Address

After completing this unit, you’ll be able to:

Identify when to move from a shared IP to a dedicated IP.
Follow IP warming recommendations.
Follow Deliverability Best Practices

After completing this unit, you’ll be able to:

Follow best practices to maintain a good IP reputation.
Troubleshoot deliverability issues.