Learn how to create, manage and optimize Google Ads Display campaigns

Description

Learn how to create, manage and optimize Google Ads Display campaigns

Master the fundamentals of using Google Display to deliver effective display advertising for your business. Learn more about campaigns that build awareness, influence consideration or drive action and how to get your ad in front of the audience you want to reach most.

After completing this foundational Google Ads Display learning path, you’ll be able to:

Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Display strategy with wider company marketing plans
Generate a plan to increase awareness, consideration, action and retention using Google Display
Develop a plan to reach new and existing customers with Google Display Audiences
Ensure Display marketing plan is in alignment with digital marketing budget