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Learn Pay Per Click (PPC) Fundamentals
Learn Pay Per Click (PPC) Fundamentals
Pricing
from $13.99
Description
Learn Pay Per Click (PPC) Fundamentals
Maximize your Pay Per Click advertising potential by learning from the industry’s best!
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.
What you’ll learn
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Manage fundamental aspects of Digital Marketing – Pay Per Click – Search Engine Marketing
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Formulate, plan and execute effective Pay Per Click Campaigns
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Be up-to-date with latest best practices for PPC
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Apply PPC best practices in websites and campaigns
Who this course is for:
- Online Marketers
- Online Marketing Associates
- Marketing Specialists
- Associate Marketing Specialists
- Marketing Managers/Managers
