Learn the fundamentals of Google Ads Search

Description

Learn the fundamentals of Google Ads Search

Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals.

After completing this foundational Google Ads Search learning path, you’ll be able to:

Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Develop a plan to reach new and existing customers with Google Search Audiences
Ensure your Search marketing plan is aligned with your digital marketing budget