Link Building Lesson: How to Create a Link Building Strategy to Improve Your SEO

Description

Link Building Lesson: How to Create a Link Building Strategy to Improve Your SEO
FREE Lesson

These days, creating great content just isn’t enough when it comes to ranking in search. Google doesn’t care how interesting your content is – it cares about how interesting other people think your content is. And Google measures that primarily through links to your website, or backlinks. Backlinks are one of the most important factors in how search engines figure out how high they should rank your content. Why? Because backlinks are a signal to Google that your site is a high-quality resource that people want to reference. That means that sites with more backlinks – and higher quality backlinks – tend to earn higher ranking in search. The folks at Google said it themselves – they said, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” In this lesson, learn how to build backlinks to your website at scale, and how to execute on several easy link building tactics.

Lesson Details:

4 videos

16 minutes

Lesson Description:
In this lesson, you’ll learn why link building is important for SEO, how to calculate the number of links your web page needs to rank on page one of Google, and how to build links at scale by building meaningful relationships with the right people that will lead to more links over time. You’ll also learn how to implement a key link building tactic step-by-step: following and responding to press requests alerts. Responding to press request alerts can help you get backlinks from high-quality media sites. This lesson includes a worksheet that helps you prepare quotes from thought leaders in your organization that you can pull from at a moment’s notice when a relevant press request alert comes along.