LIONS Behavioural Science for Brands
Behavioural Science for Brands
With Richard Shotton
How to influence people to love your brand and buy your products
There have been shelf-loads of books written about behavioural science and psychology. So, do we need this course?
The short answer is yes. This course is different.
Most commentators have focused on describing the findings of behavioural science. That’s useful, but it’s not ideal for marketers or those running their own businesses.
Instead of describing academic findings, this course shows you how to apply them, to make your brand even more successful.
Behavioural science can improve all aspects of marketing: from pricing to promotions, from media to messaging. If your customer is human, there will be something for you.
How can we do this?
We will look at a wide variety of biases (not just the most popular ones) and explain how you apply them.
But variety can be confusing, so we’ll also introduce you to a simple framework, C.R.E.A.T.E.S., for navigating the complexity.
WHAT LEVEL OF LEARNING IS THIS?
Every course on 42courses is designed to be taught at an MBA level. (i.e. you will walk away understanding the subject and its key methods, models and best practice.)
Throughout the course you’re continually assessed by real tutors so if you get stuck we will point you in the right direction.
HOW LONG DOES THIS TAKE?
Each course takes approx. 7-9 hours to complete, there are no time limits and it’s broken up into short bite-sized lessons.
Learning is on demand so you can start anytime you like.
KEY SKILLS LEARNED
Learn how biases impact our choices.
Discover simple ways in which you can increase the attractiveness of any product or service.
Find out the best times to target your audience.
Learn ways to boost sales of your products with a small budget.
WHO IS THIS FOR?
Anyone wanting to learn a step by step process of applying Behavioural Science to solve problems
CEO’s or Founders looking to grow their business
Marketers and creatives who want a better understanding of the world of Behavioural Science