How to write words that sell and win hearts and minds.
KEY SKILLS LEARNED
Get from your writing idea to execution faster
Write headlines that generate action
Create copy that grabs people’s attention
Learn how to write in different tones
Become a better writer
WHO IS THIS FOR?
Anyone looking to get better at copywriting
Business owners wanting to boost sales of their products or services
Experienced copywriters wanting to refresh their skills
The only thing stopping you from being a great writer is yourself.
To help you realise your writing potential, we’ve chatted to industry legends like Steve Harrison, Vikki Ross, Kate Toon, Derek Walker and many more to create a masterclass in copywriting.
Whether you’re an agency writer in need of inspiration, a one-person-band drumming up work from new clients, an established business trying to get more from that mysterious thing called ‘content’, or you simply want to persuade your colleagues to adopt your point of view, this course will help you write better copy.
It starts with the thinking before the writing, then it takes you step-by-step from how to write a headline to how to get the response you want from your reader.
With world class examples at every stage, and explanations based on recent scientific research, this course will help hone your skills – whether you’re writing websites or press ads, e-books or direct mail, brochures or blogs, posters or landing pages, emails, white papers or even just your bio.
Start your journey to becoming a talented copywriter today.
WHAT LEVEL OF LEARNING IS THIS?
Every course on 42courses is designed to be taught at an MBA level. (i.e. you will walk away understanding the subject and its key methods, models and best practice.)
Throughout the course, you’re continually assessed by real tutors so if you get stuck we will point you in the right direction.
HOW LONG DOES THIS TAKE?
Each course takes approx. 7-9 hours to complete, there are no time limits and it’s broken up into short bite-sized lessons.
Learning is on-demand so you can start anytime you like.