Marketing Automation Strategies

Description

Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

Power Your Marketing with Email and First-Party Data

After completing this unit, you’ll be able to:

Explain the importance of subscriber opt in.
Describe why an email address is key to identity-based marketing.
Explain how each email message helps enrich first-party data.
Drive Productivity with Scheduled Automations

After completing this unit, you’ll be able to:

Identify campaigns and email sends to automate.
Explain how templates can help you increase productivity.
Explain how data and automations can drive personalization at scale.
Respond to Customers with Triggered Automations

After completing this unit, you’ll be able to:

Explain the difference between scheduled and triggered automations.
Select which actions to trigger automations for your company.
Map out the customer journey.
Reach Customers on Every Channel

After completing this unit, you’ll be able to:

Describe how to use email data for advertising.
Describe your mobile messaging opportunities.