Master creative essentials with Google Ads

Description

Master creative essentials with Google Ads

Learn the creative essentials to build campaigns that deliver the right message across Google platforms.  Understand how to make your ads relevant to your audience by using the right tools and creative formats.

After completing this learning path, you’ll be able to:

Identify campaign types and deliver the right message with Google Display ads
Drive successful search campaigns with an understanding of auctions and the ability to create relevant ads that deliver the right message
Utilize the correct tools and visuals to build impactful creative
Implement optimization score recommendations to increase campaign performance