Become great at product marketing
Build strategic skills across positioning, messaging, sales enablement, persona research, pricing and more
Develop a winning go-to-market strategy at any stage of growth
Confidently drive adoption and engagement post-sale
Program duration: 30+ hours
Program level: intermediate
Master the strategies, practical skills, and mindset you need to advance your product and your career
No marketing function is more critical right now than product marketing. You own the perception, success and growth of every product.
The Product Marketing Minidegree will teach you how to advance across all core product marketing disciplines. You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. No matter the industry or size.