Promote a business with online advertising

Description

Promote a business with online advertising

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers.

About this course

We’ll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Modules included
Deep dive into display advertising
Making display ads meet your goals
Understanding ad networks
How retargeting works
Connect through email
Email marketing basics
Your email marketing options
Crafting great marketing emails
Managing successful email campaigns
Measuring success in email marketing
Advertise on other websites
What is display advertising?
Search advertising vs. display advertising
The ins and outs of display advertising
Be noticed with search ads
Introduction to search engine marketing (SEM)
The SEM auction
What makes a good keyword
Make your ads stand out
Improve your search campaigns
Achieve relevance with good structure
Get the most from your keywords
Fine-tune with keyword match types
How to know what’s working and what isn’t