SEO Tutorial: How to Find the SEO Strategy Most Suited to Your Business
How to Find the SEO Strategy Most Suited to Your Business
How do search engines rank your content? The key to getting your content to rank well in search is having a clear understanding of how Google finds, analyzes, and ranks your content. Getting your content to rank highly in search results depends predominantly on two things: One, improving discovery and relevance by creating lots of high-quality content on the topics you want to be known for; and two, building authority by getting lots of high-quality backlinks to your website. Discovery, relevance, and authority – those are the three stages that cover how search engines work in a nutshell. And each of these three stages correlates with an action the search engine takes: crawling, indexing, and ranking. Learn how to evaluate and improve your website’s SEO.
You’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your business’s needs. This lesson includes a workbook that helps you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.