Serve Creative Ad Formats at Scale Using Google Marketing Platform

Description

Serve Creative Ad Formats at Scale Using Google Marketing Platform

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.

After completing this intermediate learning path, you’ll be able to:

Identify immersive and engaging formats and how advertisers can build and run creatives through our integrated products.
Reach the right person at the right moment with the right message based on audience and contextual signals in real time, at scale.
Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions.