Set Up Your Ad Creative

Description

This lesson will prepare you to:

Understand the creative elements of an ad.

Add call-to-action buttons to inspire action.

Design ads that attract people’s attention
Ads compete with a lot of other content for people’s attention. Ads that succeed are usually visually exciting and show the product or service in an interesting way. They also have a clear call to action.

The visual element of an ad is usually the first thing people notice. It will determine whether they’re willing to learn more about a business or take a specific action.

Let’s take a closer look at the creative elements of an ad and how to design an ad that gets people’s attention.

Creative elements of an ad
There are three main creative elements of an ad. Let’s take a closer look at a sample ad that Tahrrisha has created for Little Lemon.

Click below to learn more about the different components.

Prompt people to act
Advertisers can encourage people to take actions they care about by including call-to-action buttons. Let’s take a closer look at what call-to-action buttons are available.

Note that some of these options may not be available depending on the business category.

Available call-to-action buttons

Match the relevant call-to-action button with Tahrrisha’s goal below.

Submit
Set up an ad
Now that you know the three creative elements of an ad, let’s take a closer look at how you can put them all together.

Click on the image below to learn more.

In the next lesson, we’re going to explore some creative strategies to help create engaging ads.

Key takeaways

The three creative elements of an ad include an ad visual, text and call-to-action button.

Add a call-to-action button to prompt people to act.