Technical SEO


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Become great at Technical SEO

Outrank your competition with Technical SEO

After taking this course, you’ll…

Know what is important in a technical audit and how to start one yourself.
Be able to optimize on-page content with the right keywords & page structure.
Understand what a good URL structure is and how you can influence crawl behavior.
Know how to use JavaScript frameworks to influence technical SEO.
Easily create XML sitemaps to help you better understand content & index rates.
Be skilled at marking up your content with structured data so it can extract entities.
Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.

This course is right for you if you…

Handle SEO for a large, complex website and organic traffic growth from on-page optimizations has plateaued.
Believe that a lack of technical SEO knowledge is keeping you from making clear, persuasive recommendations to your development team or clients.

This course is NOT for you if…

You are looking for the latest code to apply to your site in order to rank better or are looking for a plugin to solve all your issues.
You are a beginner or you don’t have any experience with SEO and you want to optimize your site. Likely too much of the content will be too intermediate-advanced for you.
You are particularly interested in the other areas of SEO, this course doesn’t go into the specifics of how to build a link, optimize your H1 or do keyword research.