The essential guide to Facebook ads

Description

The essential guide to Facebook ads

Learn what you need to know to grow your business with Facebook ads.

When to advertise on Facebook and Instagram

It’s great that you’ve set up your Page and are posting content. Through regular posts, you can keep people who have followed or liked your Page informed of everything happening in your business, such as sales, events, promotions or information about your products or services. We recommend posting at least once a week, but depending on your business and your goals, you may want to post as often as daily.

When you post to your Page, people who’ve liked or followed your Page can see the post. This is true for both your Facebook business Page and your Instagram account. People may like, comment or share this content if they wish. This type of reach is called organic, which is another way to say that it’s free.

You create a post and it spreads organically, from people who engage with your content to their friends and so on. This process is an important part of increasing your number of Page followers, but it may not grow your audience as quickly as you’d like.