The Sales Prospect Analyzer

Description

The Sales Prospect Analyzer

Get into your prospects’ heads – and understand what they REALLY want

This template will guide you through:
Detailed breakdown of your target customer and their influencers;
A deep-dive into their buying journey, from awareness to action;
Development of a psychological map so you can deploy the right message at the right time.
You’ll come away with the ability to get right inside your prospect’s head – and this will allow you to close more deals, win more sales, and delight more customers.
Turn chaos to growth in 5 simple steps
STEP 1
Define your prospects: Answer simple questions about your key personas to frame their problem – and how it aligns with the solution you’re offering.What do they want, and how can you give it to them?

STEP 2

Orientate your goals: What do you want your prospects to do? Our tool will help you create a simple one-line statement to sum this up.
STEP 3
Break down your prospect’s buyer journey: Using a framework that’s preloaded into the spreadsheet, and based on your previous answers, identify the touchpoints for each stage of the decision journey.What does your prospect need to know at this stage to progress their journey – and how can you influence this?
STEP 4
Evaluate your messaging: What does your decision maker want, who influences them, and what is the distilled version of the messaging?
STEP 5
Develop your Prospect Mindmap: Use our simple framework to categorise what you’ve done so far – and turn it into a visual mindmap that will help you deliver the right message at the right time.