Wholesale Strategies to Scale

Description

Wholesale Strategies to Scale

“Wholesale’s too complex…” “It’s too expensive…” “This will take too much time to start…”

If you haven’t ventured into wholesale, perhaps these are some of the thoughts that have stopped you in your tracks. If you have the desire to create a wholesale marketing channel, but no idea where to begin…you’re going to this course. Your instructor, Amy Welsman is a wholesale strategy and growth expert who is incredibly passionate about helping entrepreneurs create a wholesale channel for their business.

You’ll learn the three key advantages of wholesale to scale your business
You’ll learn how to master pricing to work in harmony with the retailer
You’ll learn how to work with the right retailer for your product
You’ll receive a trade show checklist that you can use if you decide to showcase
Introduction: Why Wholesale?

Lesson 1: Why Wholesale?

01 |Module 1: 7 Considerations Before Getting Started

Lesson 1: 7 Considerations Before Getting Started

02 |Module 2: Market Research and Creating Target Lists for Wholesale Strategy

Lesson 1: Market Research and Creating Target Lists for Wholesale Strategy

03 |Module 3: Pricing and Balancing Your Direct Business with Your Wholesale Business

Lesson 1: Pricing and Balancing Your Direct Business with Your Wholesale Business

04 |Module 4: Merchandising 101

Lesson 1: Merchandising 101

Lesson 2: How to Decide Which Trade Shows to Focus On

05 |Module 5: The Strategies for Resource Allocation

Lesson 1: The Strategies for Resource Allocation