Digital Marketing Strategist

About the job

Work is more rewarding when you remove all the barriers to the best thinking. That’s why the big stuff – from brand initiatives to new tech launches to bespoke digital efforts – goes further with Starmark. So come light up some new possibilities for your career as part of our crew.

Starmark proudly follows Agile methodologies agency-wide, so you’ll fit right in if you’re a self-motivated explorer who plays well with others and loves stellar work that brings results.

• Quick Daily Check-ins: Facilitate collaboration, increase transparency, reduce noise, avoid waste
• Solid Planning: You are the expert! Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
• People Who Deliver: Digital marketing results and recommendations based on data and analytics
• Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and clients for success

Digital Marketing Strategist

• Own and drive innovative, inspiring and award-winning campaigns that meet and exceed our client’s goals.
• Stay up to date with the latest digital innovations and leverage them to create cutting edge work.
• Passionate about Social Media and Search Marketing, have an understanding of the wider landscape and understand how all the channels can work together for successful integrated campaigns.
• Both data-driven and customer-centric, understand the logic of digital marketing measurement and how to prove effectiveness.

Role Responsibilities:

• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals
• Design and manage awareness, prospecting, re-marketing and lead generation campaigns
• Manage budgets and campaign optimizations to drive strong return on investment
• Implement channel specific tactics across multiple platforms
• Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels
• Work with creative team and partners to deliver amazing results
• Deliver POVs, audits and competitive analysis
• Audience targeting, analysis, and recommendations
• Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations
• Interpret data and strategize how to improve creative and approach to optimize results
• Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics
• Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs.
• Budget stewardship, billing reconciliation
• Excellent writing, analytical, presentation and communication skills

Expectations:

• Learning, learning and more learning from your peers, about your clients, and about new digital marketing techniques.
• Ability to work directly with client and team to build relationships.
• Balanced analytical and creative mindset.
• Strong written and verbal communication skills, and organizational skills.
• Ability to manage multiple clients in an Agile, deadline-driven environment.
• Experience designing, implementing and measuring the effectiveness of high engagement nurture campaigns.
• Excellent project management skills, especially in a fast-paced cross-functional environment.

Requirements:

• 5+ years of experience in Paid Social, Paid Search, Analytics and reporting.
• Hands-on experience with advertising and digital media platforms (e.g., Google Ads, Meta, LinkedIn, SnapChat, Reddit, YouTube).
• Experience in Programmatic a plus
• Experience managing performance-driven campaigns
• Solid expertise in campaign and channel analysis and reporting
• Google Analytics, Google Tag Manager, reporting dashboards
• Google Ads, Meta Ads, LinkedIn Ads, SnapChat, Reddit Ads, StackAdapt
• BS/BA in marketing, communications, or similar.
• Google Ads Certification, Facebook certification, or certification in progress
• Organic Social experience a plus

We offer health, dental and vision insurance, 401k, paid time off and more.

We are flexible to full-time or contract and local or remote within the US.

Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL that specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations.

Originally posted on Himalayas