Product Marketing Manager – EMEA

About the job

Coinbase is building the everything exchange to give retail customers access to crypto, equities trading, high-yield savings, borrowing, and lending. As Product Marketing Manager, EMEA, you will lead regional go-to-market strategy and execution for our consumer offerings, connecting Global Consumer product teams with International Marketing. Based in our London office, you will work with partners across Europe and the US to turn global product direction into locally relevant launches and campaigns across EMEA.

What You’ll Do

• Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption, and evaluation.
• Adapt global product strategies into regional marketing plans that reflect customer needs, market conditions, product availability, and local regulatory requirements.
• Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.
• Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance to align launch plans, customer communications, and the product experience.
• Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
• Test growth opportunities, including direct mail, events, and partnerships, using clear hypotheses and success measures.
• Improve campaign and lifecycle performance with Growth and Analytics partners, applying customer insights and test results to guide investment and scale effective approaches.

Required Skills and Experience

• 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
• Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
• Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
• Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity.
• Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.
• Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

P78710