Regional Marketing Manager North Eastern Europe

About the job

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Leica Biosystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next-generation, life-changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact.

Learn about the Danaher Business System which makes everything possible.

The Regional Marketing Manager, North Eastern Europe (NEE) is responsible for driving regional growth across North Eastern Europe through a well-defined marketing strategy. Operating across markets with direct, indirect, and hybrid commercial models, this role develops and executes tactical field marketing plans based on market analysis, customer insights, and current trends, while partnering with commercial and cross-functional teams to align plans with business targets and deliver measurable impact.

This position reports to the Director, EMEA Marketing and is part of the EMEA Regional Marketing Team. The successful candidate will support the North Eastern Europe region. The role is remotely based in Netherlands.

In this role, you will have the opportunity to:

• Develop and execute field marketing plans that drive growth across North Eastern Europe, aligning regional market needs with EMEA and global business objectives.
• Conduct market research and analyze local trends, customer segments, and competitive positioning across the Nordics and Eastern Europe to identify growth opportunities and shape bottom-up regional strategy.
• Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools to support decision-making.
• Collaborate with Sales, Commercial, Business Units, Commercial Development, Marketing Communications, and channel partners to align strategies and execute campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives across NEE.
• ·Support regional new-product launch execution through the DBS Launch Excellence process, working closely with Sales Enablement functions on planning, KPI measurement, and post-launch analysis.
• Measure marketing program effectiveness, adjust plans based on performance, and strengthen customer and market visibility to improve competitive position and share of wallet.
• Develop and manage regional thought leadership plans, working with internal experts, key opinion leaders, and external partners to translate market priorities into relevant content, engagement programs, and customer-facing initiatives.
• Build productive relationships with customers, key opinion leaders, distributors, and external stakeholders across North Eastern Europe to ensure a customer-centric, value-driven approach and strengthen regional thought leadership.

The essential requirements of the job include:

• Relevant experience in field marketing or product marketing, preferably within healthcare, medical technology, life sciences, or diagnostics.
• Proven regional marketing experience across the Nordics and Eastern Europe is required.
• Demonstrated experience working across indirect or hybrid commercial channels and executing marketing plans with distributors and direct commercial teams is required.
• Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns across multiple countries with differing market dynamics.
• Fluency in English, with strong written and verbal communication skills, is required. Additional regional languages are an advantage.
• Experience developing and managing thought leadership programs, including collaboration with internal subject-matter experts, key opinion leaders, and external stakeholders.
• Proficiency in synthesizing complex market data into actionable insights and measurable marketing plans, with experience working effectively across commercial and cross-functional teams in a matrixed organization.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• Ability to travel regularly across North Eastern Europe and, when required, to other EMEA locations for customer visits, partner meetings, internal meetings, product launches, and industry events.
• A valid driver’s license and acceptable driving record may be required depending on assigned activities.

It would be a plus if you also possess previous experience in:

• Experience in the medical devices or diagnostics sector; knowledge of anatomical pathology is an advantage.
• Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI.

Leica Biosystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Leica Biosystems, we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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Originally posted on Himalayas