SEO Strategist – Canada

About the job

Responsibilities & Tasks:

• Craft competitive and compelling audits, proposals, and reports
• Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to:
• Assess the health of our clients’ websites
• Itemize errors and opportunities
• Execute against planned scopes relating to site optimization or other technical SEO-specific tasks.
• Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects.
• Leverage a strong understanding of Google Analytics
• Be a versatile team player who can tackle various projects and collaborate with all teams.
• Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams.

Qualifications:

• 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting
• Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies
• Strong understanding of cross-channel marketing principles
• Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more)
• Strong project management and organization skills, ability to prioritize and manage multiple projects
• Advanced understanding and experienced user of Google Analytics and Google Search Console – Tag Manager and/or Publisher Center is also a plus
• Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more
• Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance
• Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.)
• The ability to meet scheduled and proposed deadlines.
• Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). 
• Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.