*** NEW to Upwork but have plenty of expertise to share!***
20 years of marketing expertise working at startups, for established companies and with solo entrepreneurs.
Experience in B2B, SaaS, fintech, professional services, health & wellness and more.
Here to help you pull together a cohesive marketing plan, better define your differentiated positioning and create a clear brand.
Strategic advisor – formulate a sound marketing strategy
Product marketer – create differentiated positioning that will cut through market noise
Brand builder – enhance your awareness and recognition
Growth consultant – advise on demand generation and lead development
POSITIONING and BRANDING
With today’s abundance of brand-building strategies, cutting through the noise is harder than ever. It’s not enough to have a great product or solution.
Now more than ever, companies need to tell an engaging story. To articulate unique value in crisp, compelling, easy-to-understand language — and then apply that language across all marketing channels to grow awareness and drive sales.
I will help you formulate a simple but distinctive positioning statement for your company, product or service.
I’ll improve awareness and bring in leads.
HOW MY EXPERIENCE CAN HELP YOU
– VP of Marketing for 3 different SaaS companies: 2 startups, 1 private equity owned
– Marketing Director for a customer service outsourcing company
– financial services and fintech industry experience
– former Deloitte consultant
– Being on the acquiring end: have merged positioning and branding of acquired company into existing portfolio
– Being acquired: helping acquired company integrate and incorporate value proposition into new company’s messaging structure
My results speak for themselves:
– 7x improvement in sales leads
– 475% increase in site traffic
– Record company revenue
– Multiple go-to-market product launches
Fractional CMO / Remote CMO
Cold Email Marketing
Data Driven Marketing