Alight Analytics – The Whole Marketing Analytics Package
You’re already piecing together marketing data, why piece together your analytics solution? Unlock ROI-boosting insights with our end-to-end approach to your marketing analytics strategy and tech stack.
HOLISTIC MARKETING ANALYTICS SOLUTIONS
Insights tailored to your marketing goals and strategies
LEAD GENERATION ANALYTICS
Align marketing and sales in one pipeline to measure and forecast lead performance
Measure the impact marketing promotions and campaigns have on online sales
MEDIA PERFORMANCE ANALYTICS
Measure and optimize multi-channel media campaigns to maximize ROI
THE CHANNELMIX MARKETING ANALYTICS ENGINE
All of the performance insight, none of the prep work
Data from across your marketing and sales ecosystem is captured, integrated and modeled for analysis in our suite of turnkey dashboards for Tableau and Power BI, or ad hoc analysis in your favorite BI tool.