Anika Luthra B.


The power of brands and marketing has always fascinated me. I love a strategic challenge. Developing inspiring ideas through unearthed strategic insights utilizing primary and secondary techniques to help brands/companies communicate and connect with their audience/customers is what I always strive at. Whether it’s working with a new company for an effective go-to-market plan, evaluating and revitalizing an existing brand, or developing growth strategies, I bring creative thinking and passion that helps clients identify, develop and implement strategies that make meaningful connections with their audiences and achieve their business objectives.

I am a believer in making change happen, and for over 15 years, I have lived/worked with clients in 4 different regions – United States, Middle East, Europe, Asia, enabling them to transform through strategic thinking and commitment to build and sustain long-term, collaborative partnerships. With the intent to bringing innovative ideas to reality, I founded Creative Notion in 2021, to form a remote freelance international team of independent thinkers, strengthening and diversifying our strategic expertise and geographical footprint.

Research expertise: Qualitative (In-depth interviews, Focus groups), Quantitative (Survey design/programming, Data mining/analysis), Industry/Market/Consumer trends/needs, Consumer profiling/segmentation.

Skills and expertise: Market Research & Analysis, Consumer Insights, Marketing Strategy, Brand Strategy, Brand Management, B2B & B2C Advertising, Business development, Leadership, Project Management, Team-building.

Contact me for agency collaborations and freelance/consultancy opportunities, if you are seeking to make a ruckus.