As a former award-winning journalist who later worked for several of the world’s top public relations firms for more than 15 years in both NYC and L.A., April can assist with everything from crafting new business decks, white papers, technical articles and bylined articles to crisis messaging, press releases, sensitive memos, e-blasts, advertising copy and social media posts.
Due to her diverse experience working for Fortune 100 B2C and B2B clients as well as her flexibility and eagerness to take on any challenge, April is now the behind-the-scenes helper for many reputable New York City, Los Angeles and Midwestern PR firms who need an extra player, pinch hitter or PR “cleanup wolf” to help with whatever they don’t have the time or resources to handle that week.
April White can act as a trusted extension of any in-house or agency team. She is always up for last-minute fastballs, outlier projects, and taking on big projects (due yesterday) that have fallen through the cracks–even over the weekend. As an enthusiastic outsider who stays inspired by tackling an ever-changing flow of assignments, April is full of fresh energy and creative ideas that breathe new life into whatever she touches.
After studying Strategic Communications at the Master’s Program at Columbia University in addition to putting her Ivy League education into practice, April became a leading expert in brand positioning and strategic messaging. Above all, however, April is a talented writer who excels at crafting compelling narratives that embody a brand and make it relevant to the target audience. She is among the best writers in the U.S. when it comes to drafting strategic messaging that conveys intangible brand attributes and subtle points of differentiation.
April is excellent at taking direction and also has a gift for intuiting what needs to be done based on an invisible blueprint. She is known for being easy to work with, great on tight deadlines, excellent at online research, meticulous, creative, fun and drama-free.
Now based on an acreage outside the Grand Canyon in Arizona, April stays inspired by her majestic surroundings and leverages the true peace and quiet to tackle projects that require intense concentration.