I have total if 11 years experience in Digital Marketing. Worked for top known
ecommerce brands in India like MakeMyTrip.com(Nasdaq MMYT). Apart from
ecommerce I have worked in domains like e-learning, real estate, travel, and
telecom and online classified. I have managed yearly marketing budget of $ 1million
(Online display, SEM and Affiliates). My core job involves media planning,
campaign management and increasing organic reach of the brand.
Managed SEO campaigns for TOP brands. Optimised keywords like:
– big data training
– hadoop training
– cheap flights
Deployed and managed Travel Affiliate Network for three years. (approx.
1100 affiliates recruited, out of which 550 were active, generated a
commission of approx. USD $55k/ month for my client)
Managed Yearly online marketing budget of USD 1 million.
Worked with Major Ad networks.
Managed to forge an alliance with IBM for launching first e-learning course
for Big Data/ Hadoop.
Experience in managing multiple email campaigns with monthly volume of
above 3 million sends. ( Like Mailchimp, AmazonSES and other custom
Only monthly basis contact 1400 sites for guest blogging.
Core Skill Set
Google Penalty analysis
Experience with Google’s Keyword Tool
Functional understanding of HTML and CSS
Expert level skill for managing SEO elements such as .htaccess, robots.txt,
metadata, site speed optimization
Effective knowledge and skills to deploy an effective local and long-tail
An up-to-date, working knowledge of current, past, and projected trends in
the SEO industry
Familiarity with the best SEO tools in the trade.
Proven track record in Guest Blogging and one way link building.
Managing and rectifying Google Webmaster related errors.
Maintain and monitor keyword bids, account daily and monthly budget caps,
impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords
and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid
search in accordance with client goals.
Support the generation new paid search campaigns, ad groups, and accounts
and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals
tracking, revenue tracking, and other paid search initiatives.
Online Display and Media Buying
Conceptualize, develop, and implement optimization strategies and tests for
various Display campaigns
Testing and analysis of each campaign element – copy, ads, landing pages,
placements, targeting – day.
Strong negotiation skills. Clint’s do not accept accept excuses or bloated
Build and execute ads (image, headlines, and descriptions) for testing
against different targeting and avoiding ad fatigue.
A/B test landing pages and messaging to optimize the user experience for
different audiences and products
Analysis and reporting of key performance metrics to identify actionable
Expert level skills do deploy in house affiliate solution.
Worked on CJ, Trade Doubler, Webgains and other affiliate networks.
Worked on affiliate recruitment for travel and education domain.
Managing commission and sales validation for affiliates.
Deploying fraud detection mechanism
Work on Tools like Adobe-Omniture and Google Analytics.
Experience in reporting and creating custom dashboards.
assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on
Implement conversion attribution models.
Deploy landing page optimisation solutions.
Implement user behaviour tracking solutions with minimal or no cost
Managed lists consisting of 0.5 million subscribers.
Experience of sending 3 million sends with 0.1% spam complaints.
Send emails based on user behaviour triggers and CRM insights.
List procurement and list validation