Sagon-Phior

Description

As a full service, Southern California marketing agency, our primary purpose is to create ideas that affect how people feel. Creative branding, emotional marketing and technology are used to better understand human motivation and behavior in relationship to your brand. This information guides the strategies we develop to engage a target audience and enhance the customer experience. Greater awareness, deeper brand loyalty and business growth are the measurable results of this process.

Sagon-Phior’s DNA was borne in the motion picture industry. Our Chief Creative Officer, Rio Phior, was the Creative Director for Steven Spielberg and George Lucas. Our CEO, Glenn Sagon, was the Creative Director in the Worldwide Marketing Group for Columbia Pictures. Together, the Sagon-Phior team has produced hundreds of blockbuster campaigns for every major studio. They launched many of the television, cable and streaming channels and shows that you watch today.

This experience has made a significant impact on how the agency develops marketing strategies for technology, healthcare, financial services, non-profit and lifestyle clients. Sagon-Phior has applied the philosophy of emotional marketing to branding and marketing programs from start-ups to Fortune 500 companies for decades. We’ve learned that it is feelings that drive human behavior. Logic plays a role, but creative content captivates at a greater visceral and emotional level. There is no replacement for powerful and original storytelling and imagery.

We know that not all brands are blockbusters. Often, we must find the most creative ways to engage an audience. We have the experience, research and technology to do so. Sagon-Phior has won over 125 national and international awards for marketing and creative effectiveness. We know that we can make a quantifiable positive impact for your business and your brand.