Seasoned PR professional and writer. Past clients include Jenny Craig, Audi of America, Avon Walk for Breast Cancer, Gillette, MAC Cosmetics, Nine West, Sony PlayStation, SharkNinja; Caesars Entertainment, LAVO Restaurant and Nightclub, O.N.E. Coconut Water, and Pernod Ricard’s profile of wine and spirit brands including Perrier-Jouët Champagne, G.H. MUMM Champagne, Jameson Irish Whisky, Remy Martin and Brancott Estate Wines.
Experienced in PR strategy, message development, media outreach (traditional & social), account management, new business proposal writing, and ghostwriting (articles, speeches, blog posts, etc.).
Executed PR plans across the consumer lifestyle, health, luxury, non-profit, food/beverage, housewares, automotive, fashion, beauty and hospitality arenas.
Secured stories for clients in top-tier U.S. media – both traditional and online outlets – including The New York Times; USA Today; Reuters; Good Morning America; People Magazine, CNET; Departures, Elle.com; Marie Claire; Chicago Tribune; CNN; Entertainment Tonight; Robb Report; Family Circle; Self Magazine; Men’s Journal; San Francisco Chronicle; Parade; among many others.
Served as the account lead on Jenny Craig, and facilitated national press campaigns and managed publicity on commercial shoots for the following former Jenny Craig celebrity spokespeople: Mariah Carey; Valerie Bertinelli; Carrie Fisher; Jason Alexander; Ross Mathews; Sara Rue and Nicole Sullivan.