Thomas C L.

Description

I’ve been a Fortune 50 global marketing executive, but it is my entrepreneurial background that anchors me in a metrics-driven, hands-on drive to accomplish your business goals. Clicks, likes, time on site, even subscription sign-ups mean nothing unless they are happening with audiences that will become high-value DTC and 3-tier customers (DTC & 3-tier are not mutually exclusive and should not be treated as such).

I have also worked in marketing for Gallo and the Benziger family, owned and operated a wine import company, and have executed DTC digital marketing for more than 20 sustainable wine brands and half a dozen craft distillery brands. Additionally, I have valuable experience outside the wine and spirits industry with world-class CPG and hospitality brands like Kraft, Coca-Cola, Mentos, Westin Hotels, Biltmore Estate and others.

Most of my freelance work comes from referrals. I get a small % of my work from UpWork and may not hit some of the big UpWork numbers, but you should look deeper than that.
You can find Tom Lynch on LinkedIn or on my Tom Lynch Marketing site.

I provide my services only to companies and brands that operate sustainably. It has been a passion of mine for the last 20 years, and a major reason I choose to freelance now rather than work for a bigger agency or company. I only want to do work for wineries and distilleries that are also caring for the earth and people. I am in a position where I don’t need to do any work unless I am committed and passionate about it.

In summary, I bring CMO-level experience to your strategic marketing needs, with a hands-on, entrepreneur’s tactical urgency and accountability:
– Strategic Vision and Marketing Plans (start-up and investor-stage, or ongoing operations)
– Audience Segmentation
– Brand Architecture and Messaging
– Product Development
– Integrated Marketing Plans across all needed channels (SEO, SEM, Social, paid, organic, traditional, events, PR)
– ROI and analytics to evaluate and improve your marketing impact
– Campaign planning (brand, acquisition, DTC, D2T2C)
– Business and marketing plans for investor presentations, etc.
– CRM, eCommerce, and a full-range MarTech platforms like Commerce7, WineDirect and all the wine and spirits eCommerce platforms, Wine.com, Drizly and other 3rd party delivery services, email platforms like MailChimp, Google Analytics and data companies like Enolytics and Emetry. I aligning your implementation with your strategic needs and plans.

And, yes, I can execute your marketing plans as well. Very well. I’ve executed over $500M in advertising for brands like Gallo, Benziger, Worthwhile Wine Co, Kraft, Coca-Cola, Kraft brands and many other smaller boutique wine brands.

My posted rate is pretty firm, but I am also very comfortable (and often prefer) a fixed cost for a specific amount of work or deliverables. Ongoing fixed monthly programs are often the best approach and I am very comfortable working that way also.

Let’s talk.