Crystal ball


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What’s Your Analytics Data Trying to Tell You?

Optimize Google Analytics with automated and manual annotations. It’s like a sticky note on your data charts.

Marketing Attribution
Uncover the impact of visitor touchpoints and understand events influencing site traffic and conversions.
Crystal Ball provides critical context to your analytics, allowing you to make informed, data-driven decisions.

Find clarity when you need it most.
Empower team members to discover insights hidden in your Google Data Studio reports, Google Analytics, and Microsoft Power BI.

Integrate Crystal Ball with more than 4000 apps via Zapier to automatically add annotations for each new Ads campaign created, email promotion sent, new website version released, social media campaigns executed, and much more.

Google updates, media mentions, holiday observances, website blackouts, and just about anything that can impact your website traffic. Automated annotations help ensure that your data is fully contextualized and that critical events are captured and logged.