Marketing has become an incredibly complex world. Companies need to reach multiple audiences across different channels and often in different verticals. To address this complexity, Marketing has become data driven, determining budget allocations and strategic decisions. But are we measuring what matters or what’s measurable?
Brew is a strategic marketing platform that measures the impact of ALL of a company’s marketing activities, even the historically unmeasurable like brand and messaging. Brew provides visibility on the company’s competitive landscape to identify gaps and opportunities in the market. No less important, Brew lets marketers clearly demonstrate how they are impacting the company’s commercial success.