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The PPC Ad Lab Origin Story
A brief timeline of how things came to be.

2012: Founded Invisible PPC Agency
2020: Grew to hundreds of clients worldwide and over 30 staff
March 2021: Needed to build a list of plumbers advertising on Google – failed
May 2021: Decided that it shouldn’t be this hard and started to turn my CSV into a full-blown SAAS with advertiser heatmaps and more
Rest of 2021: Our first users loved it and we kept building
February 2022: Version 2 launches
March 2022: Local Service Ads & Google Maps support added