Local SEO Fundamentals

Description

Local SEO Fundamentals
About this course

Want to show up in map results?

If you are managing SEO for a local business, this course will help you know the right questions to ask and how to troubleshoot common issues. This is a practical course focused on building essential skills and processes.

You’ll learn how to quickly audit webpages and business listings for SEO. You’ll be able to quickly assess local search results and identify common challenges facing most businesses. You even get a Local SEO checklist you can tailor for your clients.

This self-paced course allows you to learn at your own speed. You’ll start by examining search queries and understanding the nuance of local search intent. Then you’ll learn the Six Local SEO Business Types and the issues commonly experienced by each. After that you’ll complete a course on listing management, where you’ll learn how propagation works. This will help you troubleshoot any issues that develop, such as duplicate listings, conflation, and other common problems. Then we walk you through a hands-on section on conducting a Local SEO Audit.

Whether you are just starting SEO and want to build out a Local SEO business, or have your own business listings under management, this course is developed just for you.