SEO Fundamentals Course with Greg Gifford

Description

SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from SEMrush favourite Greg Gifford.

SEO Fundamentals Course Contents

Module 1. Search engine basics

Learn SEO basics as Greg takes you through the inner workings of search engines. How do they determine where a given website is going to be placed on the results page? Where is the best page placement? Learn the answers to these questions and many more.

Module 2. Technical SEO

Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. Learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.

Module 3. Link signals

Greg gets you up to speed on the ins and outs of earning relevant links to your website. You’ll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. This is a basic SEO strategy that you’ll want to develop as you build your site.

Module 4. On-page signals

Among the SEO basics, you’ll find on-page optimization to be of key importance. Learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.