Influencer Marketing

Description

Become great at influencer marketing

After taking this course, you’ll:

Understand the influencer marketing landscape and know when influencers are a good fit
Learn how to plan well and avoid the common mistakes to maximize ROI
Be able to identify and choose the best influencers; the ones who can truly tell unique brand stories
Limit business risk through good compliance and amplify influencer assets to maximize reach
Measure influencer effectiveness for brand and direct response objectives to know whom to build long term relationships with

This course is essential for you if …

You work in digital and social media marketing for a consumer brand or are preparing for a pitch.
You want to maximise your return on investment with influencer marketing.
You are a brand or agency marketer in pursuit of greater business results with influencers and creators.

This course is NOT for you if you…

Your audience is dominantly in Mainland China, where Social media platforms are unique and require a different course altogether.
You already conduct many influencer marketing campaigns. While this course shares some novel ideas, processes and data to seasoned influencer marketers, you might need additional lessons to fulfil your expectations.
You expect material results from the first campaign. It takes several iterations of campaigns to gain the understanding of what works best for your brand and business.