Andrea F.

Description

Creating value is about more than just money. You know that in order to launch or grow your business successfully, you have to develop brands, products and services that appeal to your audience’s goals. You need to understand how to capture their attention and offer something that breaks the mold.

I am a researcher, strategist and founder of Palanca Labs, with extensive experience in creating marketing, innovation, design and branding strategy based on quality research. I have worked extensively with startups and small businesses to help them launch, expand, develop new products and reach new markets.

These are just some of the ways I can support your business:
– Qualitative customer research specific to your needs.
– Mapping the customer journey and user experience.
– Segmenting your audience into customer personas.
– Marketing, branding and innovation strategies based on insights unique to your business.
– In-depth competitor research and analysis.
– Business plans and roadmaps.

I would love to know more about how your project. Please contact me to discuss my skills and how we can work together.

“Andrea is a proactive, energetic and creative individual who is adept at evaluating and solving complex problems effectively.” — Tara Mei, Founder, Hotcakes Ltd

“Palanca complements our efforts beautifully. They’ve embedded themselves within our community and supported us through everything from conducting research to equipment installations through to community diplomacy. We love these guys! Would work with them again any day.” — Hannah M, Founder, red_medellín

“I have been really amazed by Andrea and the caliber of her work. She is always so accurate with her feedback, observations and, most especially, with her recommendations. What a journey!” — Nina Araujo, Instructional Designer, Go Beyond The Classroom