Maria S.

Description

What is Marketing? It is both an art and a science – the art of getting your intended customer to do what you want them to do and the science of knowing who to go after for maximum results. What do you get from me? A Digital and Content Marketing pioneer. Industry-recognized and results driven demand and lead generation marketing executive. 20+ years marketing software companies in the San Francisco Bay Area. Value of acquired companies, $250M. I will always tell you the truth (even if you may not like it) and my goal for you is to aid in your success.

How do I do that?

• Pragmatic product marketing techniques, lead generation and promotion.
• Significant experience in “hired gun” strategies and tactics
• Customer success programs to increase lead generation programs
• Branding and positioning expert
• Viral marketing expert
• SEO expert
• Trade show and conference expert
• Social media marketing expert
• Meld marketing strategy “big picture” with common sense tactical execution.

Some of the metrics other clients have enjoyed:

• 130% of marketing qualified leads KPI’s
• 50.7% increase in total web traffic
• 81.8% increase in leads from email marketing
• 46.7% increase in contacts from social channels
• 45.7% increase in web traffic from organic search
• 40% increase in landing page visits
• Created and deployed four major email marketing campaigns that include a cadenced set of rolling messages specifically designed to further engage and qualify leads. These campaigns yielded 125 engaged leads for further qualification.
• Created and deployed a social marketing lead generation strategy resulting in 81 new engagement visits.
• Lead generation programs resulting in $4 million in forecasted new revenue.
• Increased total number of net new leads by 80% while decreasing budget spend by 20%.
• Developed lead development process and templates where there were none before. This new lead development process has resulted in a 25% increase in leads to be qualified by sales.
• Developed new viral and social networking marketing techniques to increase demand with no budget impact.

Let’s chat about your goals; I’m confident that you’ll appreciate the information even if we don’t end up doing business together.