Andy S.

Description

Andy Shore graduated from Indiana University with a degree in Journalism-PR and a minor in General Music Studies at a time most print publications were shuttering their doors. He did what every recent college grad seems to do these days … he started a blog. Using a Gonzo-style of journalism, readers were pulled into the music festival experience, allowing them to connect on a more personal level.

Shore applied that ideology at Benchmark Email as the content and social networking manager. There he has helped Benchmark grow from one small office to an international company, becoming the online personality of the company. With a focus on quality content that has value to the reader/follower/customer he lends his voice via social media, the Benchmark Blog, copywriting, email newsletters, hosting the popular business podcast, The Heart of Business, and his cartoon web series, Ask Andy.

In the past, he also took his first foray into the health industry with AirWare Labs. There he hoped there would be more practicing what he preached and that he wouldn’t be left feeling like the message was “do as I say, not as I do.” As the Director of Content and Social Media, he did everything from create workout playlists and promoting better breathing to producing a commercial starring Mad Men’s Vincent Kartheiser.

Never really giving up on his passion for music, Shore has worked with many bands and artists. With a pulse on the music scene, he has helped bands curate social media plans, send engaging newsletters, push press releases to major music publications and produce music videos.