Salt Branding
Salt Branding
Description
Why authenticity matters
On occasion, even a great storyteller needs a stronger narrative. Global PR and Communications firm WE (formerly Waggener Edstrom) came to Salt with one challenge: help us rediscover who we are.
With sixteen offices around the world and ambitious plans to broaden their network and expertise, it was a decisive time to re-evaluate their identity. An authentic, unique story would accelerate WE’s momentum and energize their dialogue with new clients.
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