Luckie

Description

We believe in the power of brands. For example, ours has been going strong for almost 70 years.

FIERCELY Independent
Independence is a superpower. One we were born with over 65 years ago. We’re innovative. Curious. Tenacious. We do what’s right for our clients because there’s no one whose job it is to stop us. It’s how this storied Birmingham agency was able to merge with an Atlanta data company before most networks knew the word “data.” But it’s more than our company – our people are the same way. No one asks permission. We see a need and we jump on it. We spot a new technology and we master it. We have an idea and we spring into action.

SKILLFULLY Strategic
Thinking. Plotting. Twisting. What if-ing. We don’t just say we’re strategic. We live on a steady diet of results. We start with what success looks like for our client, and then we dive into our favorite thing – charting the strategic course to get them there. We break down which consumers are the most likely to make meaningful change in the marketplace, and the best way to reach them at the right moment with the right message to make it work for the consumer AND the client. If it won’t move the needle and make real people happy, we’re not interested.