Profound Review 2026: AI Search Visibility Plus an AI Marketer That Acts on It

Description

What is Profound?

Profound is an AI search visibility platform. It shows how ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines talk about your brand, then uses an “AI Marketer” agent to draft the content and fixes that improve it. Brands can start with a free 7-day trial, after which Profound is sold as a custom-priced Enterprise plan, so check the website for a quote (see Profound’s pricing page).

Profound was started in 2024 in New York by James Cadwallader and Dylan Babbs (see TechCrunch’s 2024 launch story). In September 2026 it raised a $180 million Series D at a $1.8 billion valuation, and it says it now serves more than 1,000 enterprise brands, including Comcast, Walmart and The Estée Lauder Companies (see TechCrunch’s report on the Series D).

Category: GEO | AIO | SEO
Best For: enterprise and larger mid-market marketing teams, and the agencies that serve them, where AI search visibility is already a KPI

Want the full picture? Read our full Profound review with scores, pricing maths and alternatives.

Key Features of Profound

Answer Engine Insights

The core tracker. It runs your prompts every day and reports a visibility score, share of voice, sentiment, the websites AI cites, and how you compare with competitors. Profound says it captures answers from the consumer front end of each AI platform rather than through the API, and lists ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews, Google AI Mode, Gemini, Grok and DeepSeek, in 30+ languages and 150+ regions (see Profound’s Answer Engine Insights page).

FactCheck

FactCheck flags claims AI gets wrong about your brand, such as an outdated price or fee, and shows the sources behind the mistake so you know which page to correct.

Prompt Volumes

A dataset of real prompts people type into answer engines, with topic trends and intent, so you can track the questions people actually ask rather than guessing (see Profound’s Prompt Volumes page).

Agent Analytics

Uses your server logs to show which AI crawlers visit your site, which pages they read and how much human traffic AI search sends you. It connects to Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud, Netlify, Vercel and WordPress (see Profound’s Agent Analytics page).

AI Marketer, Agents and Sheets

The AI Marketer is an agent that knows your brand and suggests work worth doing. Agents are reusable workflows, built with drag and drop, with templates for content refreshes, AEO-ready FAQs, competitor research and new articles. Every Agent run has an approval step before anything is published, and Sheets runs an Agent across hundreds of rows at once (see Profound’s Agents page).

ChatGPT Shopping

For retailers, Profound tracks how ChatGPT Shopping describes and ranks your products, down to SKU level (see Profound’s Shopping page).

Enterprise Security

Profound says it is SOC 2 Type II compliant and supports SSO, role-based access control and GDPR compliance, which matters if your procurement team has a checklist.

Features as described on tryprofound.com, 23 October 2026.

How Profound Works

• Set up your brand: add your brand, competitors and topics
• Choose prompts: auto-generate them, upload your own, or pull high-volume ones from Prompt Volumes (trial users get a fixed recommended set)
• Track daily: Profound runs every prompt on each engine daily and averages the results
• Find the gaps: see where competitors are cited and you aren’t, and what AI gets wrong
• Act: ask the AI Marketer or an Agent to draft or refresh content, approve it, and publish to your CMS
• Measure: watch visibility, citations and AI referral traffic move

How Much Does Profound Cost?

Profound doesn’t publish a paid price for brands. Prices below are as shown on Profound’s pricing page on 23 October 2026, with agency add-on prices from Profound’s Agency Growth announcement.

Agents run on credits, and each run uses more or fewer depending on how complex it is. Trial credits are a one-off allowance that doesn’t renew (see Profound’s guide to credits). Both brand plans include unlimited seats. If you see Profound quoted at $99 or $399 a month for brands elsewhere, check the date: those self-serve brand plans are no longer on the pricing page.

Who Should Use Profound?

• Enterprise and larger mid-market brands where someone owns AI search visibility as a KPI
• Teams that want tracking and content work in one place, with security sign-off (SOC 2, SSO)
• Agencies building an AEO or GEO service for several clients
• Retailers that need to see how ChatGPT Shopping describes their products

It’s less suited to small businesses and solo marketers who want a fixed monthly price they can see before talking to sales. A self-serve tracker such as Peec AI is easier to budget for.

Pros and Cons of Profound

Pros

• Broad coverage: up to 9 answer engines, 30+ languages and 150+ regions
• Goes beyond tracking: Agents and the AI Marketer draft the fixes, with human approval
• Extra data most trackers don’t have: real prompt volumes, AI crawler logs and ChatGPT Shopping
• Enterprise-ready security and strong funding behind the roadmap

Cons

• No public price for brands after the free trial
• The 7-day trial uses a fixed prompt set on three engines, so it’s only a preview
• Agent work is billed in credits, which makes costs harder to forecast
• Customer numbers and case-study results are the company’s own and we haven’t verified them

Profound vs Alternatives

Our Peec AI review compares Peec, ScrunchAI and Profound side by side. For a wider list, see our guide to generative engine optimisation tools and the 25 best AI SEO tools for 2026.

Getting Started with Profound

• Before the trial, list the 20 to 30 questions your buyers would ask an AI assistant, so you can judge the recommended prompts against them
• Use the 7 days to check FactCheck and citations: they show quick wins even if you don’t buy
• Ask sales for the prompt count, engines and credit allowance in writing before you compare quotes
• Agencies can test with pitch workspaces before adding a $399 client workspace

Related on DMS

• New to the topic? Read our complete guide to answer engine optimisation.
• Want an agent that also does the GEO work? See Okara, or compare the best AI marketing agents in 2026.
• Browse more AI search visibility tools and share-of-voice tools in our directory.

Frequently Asked Questions About Profound

What is Profound?
Profound is an AI search visibility platform. It tracks how ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines mention and describe your brand, and its AI Marketer and Agents draft content to improve that visibility.

How much does Profound cost?
On 23 October 2026, brands could use a free 7-day Trial, after which Profound is sold as a custom-priced Enterprise plan, so check the website for a quote. For agencies, Agency Growth is $99 a month plus $399 a month for each client workspace.

Does Profound have a free trial?
Yes. The Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. Trial users get a recommended prompt set and can’t edit it.

Which AI platforms does Profound track?
Profound lists ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews, Google AI Mode, Gemini, Grok and DeepSeek. Enterprise plans track up to 9 answer engines; the Trial covers three.

What is the Profound AI Marketer?
It is an agent that learns your brand from your documents and data, suggests work worth doing, and runs Agents to research, write and refresh content. Each run has an approval step before anything is published.

Is Profound good for agencies?
It has a self-serve Agency Growth plan with 10 pitch workspaces a month and 5 seats, and client workspaces at $399 a month each with 100 prompts and 400 Agent credits.

Who founded Profound?
James Cadwallader (CEO) and Dylan Babbs (CTO) founded Profound in New York in 2024. It raised a $180 million Series D at a $1.8 billion valuation in September 2026.

Final Verdict

Profound is the heavyweight of AI search visibility. It tracks more engines and regions than most rivals, adds data others don’t have, such as real prompt volumes and AI crawler logs, and its AI Marketer turns gaps into draft content you approve. The catch is price visibility: after a 7-day trial, brands need an Enterprise quote, and agent work runs on credits. If AI search is already a KPI and you have an enterprise budget, put it on the shortlist. If you need a price you can see today, start with Peec AI.

At a Glance

Tool Category: GEO & AI Search Visibility
Pricing: Free 7-day trial; Enterprise custom (see website); agencies from $99/month plus $399 per client workspace
Best For: Enterprise and mid-market brands, and agencies, that treat AI visibility as a KPI
Key Benefit: Tracks up to 9 answer engines and drafts the content to close the gaps

Listing on Digital Marketing Supermarket: digitalmarketingsupermarket.com
Visit Profound: tryprofound.com
Category Tags: AI Search Visibility, GEO, AEO, Share of Voice, AI Brand Monitoring, AI Agents, ChatGPT Shopping, Competitor Analysis

This review is based on publicly available information from tryprofound.com and the sources linked above as of 23 October 2026. Digital Marketing Supermarket is an independent directory. This review has not been sponsored or paid for by Profound, and we have not tested Profound hands-on.