Growth Lead – Japan

About the job

What You'll Do

• Lead Spotify’s growth strategy in Japan, driving Premium subscriber acquisition, conversion, retention and revenue performance.
• Own and deliver the Premium growth plan, identifying opportunities across the customer journey and translating them into measurable business outcomes.
• Work closely with Marketing, Music and Partnerships leadership to shape growth priorities based on consumer insights, market trends and competitive dynamics.
• Partner with our Partnerships team to unlock subscriber growth through telecommunications, device, payment and content partners.
• Design and run experiments across paid, owned and in-app channels, using data and clear success metrics to improve conversion and retention.
• Develop CRM and lifecycle marketing strategies across email, push notifications and in-app messaging, creating relevant experiences that engage and retain listeners.
• Collaborate with Product, Data Science, Payments and Finance teams to build business cases, evaluate performance and identify scalable growth opportunities.
• Lead and develop a team member, share learnings with regional Growth teams and explore how AI-powered tools can improve decision-making and execution.

Who You Are

• You have experience driving growth in a digital consumer business, such as streaming, entertainment, e-commerce or consumer technology.
• You have a track record of owning subscriber or commercial growth targets and understand how acquisition, conversion and retention contribute to sustainable growth.
• You’re experienced in digital marketing, CRM and lifecycle campaigns, with the ability to turn customer insights into meaningful action.
• You’re confident using data, analytics tools and experimentation to make decisions, evaluate performance and identify opportunities. Familiarity with SQL can help you go further.
• You understand subscription business economics, including customer lifetime value, subscriber acquisition cost and gross margin.
• You combine analytical thinking with creative marketing instincts and a strong understanding of Japanese consumer behaviour and culture.
• You’re comfortable collaborating across functions, influencing stakeholders and taking ownership of initiatives in a fast-moving environment.
• You enjoy developing others, are curious about using AI to improve how you work, and communicate fluently in Japanese and confidently in business English.
• Please apply to this role with your CV/Resume in English

Where You'll Be

• This role is based in Tokyo
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.