Mojo by Demandbase – B2B Marketing Agent That Takes Campaigns From Brief to Launch

Description

Mojo by Demandbase (Demandbase Mojo) is a B2B marketing agent that takes campaigns from concept to execution across the stack you already run. Give it a brief and it builds a launch-ready plan with the audience set, budget checked against your goal and every channel and handoff wired up. You approve it, Mojo ships it, then it tracks performance and reports back before doubling down on what works.

Demandbase launched Mojo in September 2026 as a separate product drawing on more than 20 years of B2B marketing data and experience. You do not need to be a Demandbase customer to use it, and it is currently in beta with a free tier.

Who Mojo by Demandbase Is For

Mojo is built for B2B marketers who spend too much time on campaign plumbing:

• Demand generation and paid media managers running LinkedIn, Google and Meta campaigns.
• Marketing operations teams tired of fixing UTMs, conversion tags and lead routing.
• ABM teams that want intent and firmographic context built into campaigns.
• Small B2B teams that want agent help without a large platform contract.

Core Capabilities

Brief to Launch

One brief becomes a full plan covering audience, budget, channels and handoffs. Mojo aligns the campaign’s hypothesis and goal with the message and audience, then puts the plan into action once you approve it.

Every Conversion Counted

Before launch, Mojo checks every UTM and conversion tag, then keeps watching as the campaign runs. If tracking breaks or spend drifts, it flags the problem while there is still time to change course.

It Remembers How You Market

Set your funnel stages, lead definitions and attribution source once, and Mojo applies them to every campaign. It understands MQLs, pipeline coverage, attribution windows and naming conventions, and you can change what it remembers at any time.

Scoped Access to Your Stack

Marketo, Salesforce and HubSpot stay where they are. Mojo uses read and write access only where a task requires it, with every permission scoped and documented, and it asks for approval before making live changes.

Key Features Summary

• Brief-to-launch campaign planning
• Pre-launch UTM and conversion tag checks
• Spend and tracking monitoring with alerts
• Lead handoff monitor, auto-reply intel and quarterly retros
• Integrations with LinkedIn Ads, Google Ads, Meta, CM360, Salesforce, HubSpot, Marketo, GA4, BigQuery, Gong and Slack
• Built-in B2B funnel and account intelligence
• Unlimited users on every plan

Plans & Pricing

Mojo is priced per organisation. Every plan includes every feature and unlimited seats; the difference is how many automations it can run each day, metered in credits that reset daily.

Pricing taken from trymojo.ai on 29 October 2026 and shown in US dollars. The Plus price is marked as limited-time introductory pricing. Check the official pricing page before you buy.

Pros & Cons

Pros

• Genuine free tier with every feature.
• Strong focus on tracking hygiene and catching broken campaigns early.
• Backed by Demandbase’s long B2B marketing experience.

Cons

• Still in beta, so features may change.
• The Plus price is introductory and could rise.
• Daily credit limits on lower tiers can cap heavy use.

Where Mojo by Demandbase Fits

Mojo is the most accessible of the ABM agents in our directory. For deeper personalised LinkedIn ads and microsites, compare Userled, and for a fully managed service see Multiply.

Read our guide to the best AI paid ads tools or browse the AI agents directory.

FAQs

Do I need Demandbase to use Mojo?

No. Mojo is a separate product built and backed by Demandbase, and you can use it with your existing stack.

Does Mojo change my ad accounts or CRM on its own?

Mojo uses scoped read and write access only where a task needs it, and it asks for your approval before launching or making live changes.

Is Demandbase Mojo free?

Yes, there is a free plan with every feature and a few automations a day. Plus costs $200 a month at introductory pricing.