Multiply – Agentic B2B Media Agency With Self-Learning Ads

Description

Multiply is an agentic media agency for B2B companies that pairs more than 25 specialist AI agents with in-house media buyers. The agents read your sales calls, CRM and ad results, generate new copy, audiences and creative, run hundreds of tests at once, and scale the winners based on pipeline rather than clicks. Its 10 Minute ABM offering applies the same engine to personalised ads for target accounts.

San Francisco-based Multiply came out of stealth on 18 March 2026 with a $9.5M seed round led by Mayfield, with Sorenson Capital, Instacart co-founder Max Mullen and Google’s Josh Woodward taking part. It was founded by CEO Matt Jayson, formerly of Google and Brex, and CTO Ashish Warty, formerly SVP Engineering at HackerOne. Multiply says it generated more than $25M of pipeline with its pre-launch partners, and its customers include Superhuman.

Who Multiply Is For

Multiply is aimed at B2B companies with meaningful paid media budgets:

• B2B demand generation teams spending $10K or more a month on LinkedIn and Google ads.
• ABM teams who want hundreds of account-specific ads without weeks of production.
• Lean marketing teams looking to replace a mix of agency, contractors and copywriters.
• Companies preparing for ChatGPT ads alongside search and social.

Core Capabilities

Self-Learning Advertising

Multiply argues that most ads start to decay once they launch. Its agents keep the cycle going instead: ingest customer intelligence, run hundreds of structured experiments across messaging, creative, audiences and bids, cut the losers and refresh creative and targeting weekly.

A Team of Specialist Agents

Named agents include a Customer Insights Agent that turns sales calls into ad messaging, a Keyword Agent, a Creative Design Agent, an A/B Testing Agent, a Bidding Agent that minimises cost per result and an Attribution Agent that tracks full-funnel performance.

Experts Stay in Charge

This is a managed service, not a self-serve tool. Senior B2B media buyers set strategy, guide campaigns and oversee the AI, while the agents handle execution, testing and iteration. Every package includes a dedicated strategist.

10 Minute ABM

Launched in July 2026, 10 Minute ABM lets marketers define target accounts, messaging and goals, then generates and launches hundreds of personalised account-based ads in minutes and keeps learning what works for each account.

Key Features Summary

• 25+ AI agents for paid media
• Optimisation against pipeline and revenue signals
• Weekly creative and targeting refresh
• LinkedIn, Google and ChatGPT Ads
• 10 Minute ABM for personalised account ads
• Dedicated strategist on every plan
• Custom integrations and reporting on Enterprise

Plans & Pricing

Multiply publishes starting prices. Every package includes the full managed service, AI agents and a dedicated strategist; media spend is extra.

Pricing taken from gomultiply.com on 29 October 2026 and shown in US dollars, excluding media spend. Check the official pricing page for current terms.

Pros & Cons

Pros

• Combines AI testing speed with experienced human strategists.
• Optimises towards pipeline, not vanity metrics.
• Transparent starting prices for an agency model.

Cons

• High entry cost, suited to established B2B budgets.
• A managed service, so less hands-on control than a self-serve tool.
• Channel focus is LinkedIn, Google and ChatGPT Ads only.

Where Multiply Fits

Multiply sits between a traditional agency and a self-serve ad agent. For a software-only ABM option, compare Userled or Demandbase Mojo, and for AI ad agents aimed at smaller budgets see Adside.

Our guide to the best AI paid ads tools and the paid advertising agents category in our AI agents directory have more choices.

FAQs

Is Multiply software or an agency?

Both. It is a managed media service in which AI agents do the execution and testing, and in-house experts set strategy and oversee them.

Which ad platforms does Multiply run?

LinkedIn, Google and ChatGPT Ads.

How much does Multiply cost?

Growth starts at $6K a month for $10K–100K of monthly media spend, Scale starts at $12K a month, and Enterprise is custom.